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About The Veil

Redefining
the Standard

The Veil was founded on a simple belief:
beauty technology should adapt to people — not force people to adapt to outdated tools.

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For years, the industry prioritized speed and heat, leaving textured hair overlooked, rushed, or damaged in the process.

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Through extensive research and more than 30 rounds of beta testing, we developed a new kind of hair drying technology — one that prioritizes moisture, respects texture, and empowers both individuals and professionals.

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The Veil isn’t about fitting into the industry as it exists today.
It’s about redefining what the standard should be.

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Because every head of hair tells a different story —
and every story deserves to be honored.

With Love,

The Veil Team

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Smiling Woman Profile
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Meet Our Team

Johnna Bates

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Tony Shelby (Stylist)

Liora Wales (Stylist)

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