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About The Veil
Redefining
the Standard
The Veil was founded on a simple belief:
beauty technology should adapt to people — not force people to adapt to outdated tools.
For years, the industry prioritized speed and heat, leaving textured hair overlooked, rushed, or damaged in the process.
Through extensive research and more than 30 rounds of beta testing, we developed a new kind of hair drying technology — one that prioritizes moisture, respects texture, and empowers both individuals and professionals.
The Veil isn’t about fitting into the industry as it exists today.
It’s about redefining what the standard should be.
Because every head of hair tells a different story —
and every story deserves to be honored.
With Love,
The Veil Team



Meet Our Team
Johnna Bates

Tony Shelby (Stylist)

Liora Wales (Stylist)

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